Privacy Policy

Last Updated: February 15, 2025

Introduction

Welcome to Berry Paradise ("we," "our," or "us"). At Berry Paradise, we are committed to protecting your privacy and the personal information that you share with us when you visit our farms, use our website, or engage with our services. This Privacy Policy explains how we collect, use, store, and protect your information, as well as the choices you have regarding your personal data.

By accessing or using our website, visiting our farms, or providing us with your information, you consent to the practices described in this Privacy Policy. We encourage you to read this document carefully to understand our policies and practices regarding your information and how we will treat it.

Information We Collect

We collect several types of information from and about our users, including:

Personal Information

This includes information that can identify you as an individual, such as your name, postal address, email address, telephone number, and any other identifier by which you may be contacted online or offline when you:

  • Register for an account on our website
  • Sign up for our newsletter or promotional communications
  • Make a reservation to visit our farms
  • Purchase our products online
  • Submit a contact form or inquiry
  • Participate in our surveys, contests, or promotions

Non-Personal Information

We also collect non-personal information about your interactions with our website, such as your IP address, browser type, referring/exit pages, operating system, date/time stamps, and clickstream data. This information is collected using cookies, web beacons, and similar technologies.

How We Use Your Information

We use the information we collect about you for various purposes, including to:

  • Process and fulfill your orders, reservations, or other transactions
  • Provide you with information, products, or services that you request from us
  • Communicate with you about our products, services, offers, and events
  • Personalize your experience on our website and present products and offers tailored to you
  • Improve our website, products, services, marketing, and customer relationships
  • Detect, prevent, and address technical issues, security breaches, or fraudulent activities
  • Fulfill any other purpose for which you provide your information

Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties without your consent, except as described below:

  • With service providers who perform functions on our behalf (such as payment processing, website hosting, data analysis, customer service, and marketing assistance)
  • With business partners with whom we jointly offer products or services
  • To comply with any court order, law, or legal process, including responding to any government or regulatory request
  • If we believe disclosure is necessary to protect the rights, property, or safety of Berry Paradise, our customers, or others
  • In connection with a business transaction, such as a merger, acquisition, or sale of assets

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website, analyze site usage, and assist in our marketing efforts. These technologies help us understand how visitors navigate through our site, what pages are most frequently visited, and how long visitors stay on each page.

You can set your browser to refuse all or some browser cookies or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

Data Security

We have implemented appropriate technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls, and any payment transactions are encrypted using SSL technology.

Despite our best efforts, however, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us at [email protected].

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: You can request access to your personal information we hold
  • Correction: You can request that we correct inaccurate or incomplete information
  • Deletion: You can request that we delete your personal information
  • Restriction: You can request that we restrict the processing of your data
  • Data Portability: You can request a copy of your data in a structured, commonly used format
  • Objection: You can object to our processing of your personal information

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

Marketing Communications

You can opt out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Even if you opt out of receiving promotional communications, we may still send you non-promotional communications, such as those about your account, transactions, or our ongoing business relations.

Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us.

Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. Any changes we make will be posted on this page, and if we make material changes, we will provide a prominent notice on our website or send you an email notification. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Berry Paradise
125 Berry Farm Road
Yarra Valley, Victoria 3775
Australia
Email: [email protected]
Phone: (03) 9721 6500